
In Spring 2026, our Starter Company Plus cohort will spotlight businesses that create positive impact through the full Sustainable Development Goals (SDG) framework. This goes far beyond traditional environmental sustainability. The SDGs offer a practical, multi‑dimensional lens that applies to almost every sector—from tech and retail to food, wellness, creative industries, professional services, and more. Whether you’re improving community well‑being, strengthening economic resilience, advancing equity, or reducing waste, your business can leverage the SDGs as a growth and innovation tool.
Alongside the core Starter Company Plus programming, participants will take part in specialized workshops and receive mentorship from industry experts who understand how to integrate SDG‑aligned strategies into real business models.
This 8‑week, bootcamp‑style program is ideal for entrepreneurs who have been operating their business for less than five years and are market‑ready, expanding, or purchasing an existing business in Waterloo Region. By the end of the program, participants will:
- Have a solidified business plan to launch or grow their business
- Gain the knowledge and skills needed to launch their product
- Receive training in business concept, research, marketing, sales, financials, operations and presentation skills
- Have the opportunity to pitch for grant funding from $2500-$5000 to kick off or expand their business
Participants’ Required Dates & Deadlines
| DATE | TIME | SUBJECT |
| Tuesday, March 3 | Applications Open | |
| Sunday, March 15 | 11:59 p.m. | Applications Due |
| Thursday, March 18 | Participants Acceptance – Email | |
| Thursday, April 2 | 12:30 p.m. – 3:00 p.m. | Class 1 |
| Tuesday, April 7 | 12:30 p.m. – 3:00 p.m. | Class 2 |
| Thursday, April 9 | 12:30 p.m. – 3:00 p.m. | Class 3 |
| Tuesday, April 14 | 12:30 p.m. – 3:00 p.m. | Class 4 |
| Friday, April 17 | 10:00 a.m. – 12:00 p.m. | Mentor Session 1 |
| Tuesday, April 21 | 12:30 p.m. – 3:00 p.m. | Class 5 |
| Wednesday, April 22 | 5:00 – 7:00 p.m. | Networking Event |
| Friday, April 24 | 9:00 a.m. – 4:00 p.m. | 45 Minute Drop In Coaching (Optional) |
| Sunday, April 26 | 11:59 p.m. | Business Plan Due |
| April 27-30 | Business Plan Review & Feedback | |
| Tuesday, April 28 | 12:30 p.m. – 3:00 p.m. | Class 6 |
| Friday, May 1 | 10:00 a.m. – 12:00 p.m. | Mentor Session 2 |
| Friday, May 8 | 10:00 a.m. – 12:00 p.m. | Mentor Session 3 |
| Sunday, May 10 | 11:59 p.m. | SBCO Course Modules Due |
| May 11-12 | 9:00 a.m. – 4:00 p.m. | 45 Minute Pitch practice |
| Thursday, May 14 | 11:59p.m. | Final Submission Due |
| May 18-22 | Scheduled | Grant Pitch |
Read Important Information
PRIVACY POLICY:
Waterloo Region Small Business Centre (WRSBC) is committed to protecting your Personal Information, which is regulated by the Privacy Act. WRSBC may collect your Personal Information from time to time, including the Personal Information obtained prior to, at the time, and following the date hereof, to assist WRSBC in providing the services offered to you. WRSBC may provide your Personal Information to our funding partners to report statistical data and audit purposes, its employees, representatives, agents and assigns. WRSBC does not sell or release Personal Information to any third parties, except as set out herein or as may be required at law. If you have any questions or concerns regarding WRSBC’s privacy policy, please report them directly to the Manager.
DISCLAIMER:
By completing this form and accessing our services, programs, workshops, events or client meetings, you are considered a client of WRSBC. This means that we will follow up with you periodically to see if we can continue to support your business endeavours.
WRSBC has or will provide you with a free information resource service, which includes the provision of information, documentation and publications (the “Information”). The information is for general guidance on your business venture. WRSBC has not provided you with any form of legal, accounting, tax or other professional advice regarding your business venture, and the information should not be used as a substitute for consultation with professional accounting, tax, legal or other competent advisers. Before making any decision or taking any action regarding your business venture, you should consult a professional adviser.
Although WRSBC attempts to provide useful and reliable information, WRSBC cannot possibly ensure the accuracy of all of the information at all times, and WRSBC is not responsible for any errors or omissions. All information is provided “as is”, with no guarantee of completeness, accuracy, timeliness or the results obtained from the use of the information, and without warranty of any kind, express or implied, including, but not limited to warranties of performance, merchantability and fitness for a particular purpose. In no event will WRSBC, its related partnerships or corporations, or the partners, agents or employees thereof be liable to you or anyone else for any decision made or action taken in reliance on the information or for any consequential, special or similar damages, even if advised of the possibility of such damages.
All consultations are kept strictly confidential.
I have read the Privacy Policy and the Disclaimer. I hereby consent to the use of the Personal information by WRSBC in accordance with such Privacy Policy, and I acknowledge and agree to the terms set out in the Disclaimer.




