ShopHERE provides independent small businesses and artists with a quick, easy and no-cost way to get selling online right away.


The COVID-19 crisis has highlighted the importance of having an online presence to sell goods and services.
To address this need, Digital Main Street is collaborating with Google, Shopify, Mastercard and Microsoft to build and optimize online stores for small independent businesses and artists in just a matter of days.

Participant Requirements

The ShopHERE powered by Google program is currently open to small independent businesses and artists that meet the following requirements:

  • Must be a registered business or a registered non-profit organization. Business Identification Number (BIN)
  • Business has a commercial location or is home-based.
  • Business has ten employees or fewer than 25 employees if a restaurant or bar.
  • Business is not a corporate chain or franchise.
  • Or must be an artist.

*Eligible businesses and artists must be located in a participating municipality. The program will begin rolling out in all Ontario municipalities over the coming weeks. If your municipality is currently not participating, please sign up and we will be sure to let you know when ShopHERE launches in your community.

What do businesses and artists get as part of shopHERE?


Their choice of an online store customized with their information, branding, logo, etc.


Hands-on assistance setting up and launching their online store.


Training to support their online store, including topics such as digital marketing, shipping and inventory management.


Access to free tools to help support the launch of their online stores.

View the full list of additional benefits provided by program partners