Applications are now closed.
Want to build a strong online presence but need a roadmap?
DIGI Sparks Program points the way.
This four-week program equips small business owners with the skills and confidence to thrive online. From website management to SEO and social media strategies, it provides the tools needed to build a powerful digital presence and drive meaningful growth.
Program Agenda:
| DATE | TIME | SUBJECT |
| Friday, July 11 | 8:30 a.m. | Applications Open |
| Sunday, July 20 | 11:59 p.m. | Applications Close |
| Thursday, July 24 | 11:59 p.m. | Participants Acceptance – Email |
| Wednesday, August 6 | 3:00 – 6:00 p.m. | Target Customers and Clear Brand |
| Wednesday, August 13 | 3:00 – 6:00 p.m. | Website Essentials |
| Wednesday, August 20 | 3:00 – 6:00 p.m. | SEO Basics for Better Visibility |
| Wednesday, August 27 | 3:00 – 6:00 p.m. | Social Media for Business Success |
| DATE | TIME | SUBJECT |
| Friday, August 29 | 8:30 a.m. | Applications Open |
| Friday, September 12 | 11:59 p.m. | Applications Close |
| Thursday, September 18 | 11:59 p.m. | Participants Acceptance – Email |
| Thursday, October 2 | 4:00 – 7:00 p.m.* | Target Customers and Clear Brand |
| Thursday, October 9 | 3:00 – 6:00 p.m. | Website Essentials |
| Thursday, October 16 | 3:00 – 6:00 p.m. | SEO Basics for Better Visibility |
| Thursday, October 23 | 3:00 – 6:00 p.m. | Social Media for Business Success |
Program Outcomes:
You will:
- Confidently manage and grow your business’s online presence on your own terms.
- Identify your ideal audience and craft a brand message that truly connects.
- Understand the essential tools for building a functional, professional website.
- Apply fundamental SEO strategies to boost your visibility and draw in more customers.
- Develop a social media strategy that aligns with your business goals an engages your audience.
- Discover valuable resources to optimize your digital presence and streamline your marketing efforts.
- Strengthen your digital know-how to expand your reach and succeed in today’s online marketplace.
Who is Eligible?
- Resident of Waterloo Region and 18 years or older
- Individuals must already be operating a small business (<1 yr) that is located in the Waterloo Region.
- No tech expertise is required but applicants should be ready to learn and engage with digital tools.
- Must attend all weekly sessions and participate in class exercises throughout the 4-week program.
- Prepared to commit an average of 5-7 hours weekly to apply program insights to their business.
- Access to a laptop or tablet is preferred but not required.
