Purpose & Profit: SDG Talks 2026 is a year‑long series designed to help businesses embed sustainability into their core operations. Across 12 sessions, expert speakers share practical, actionable insights demonstrating how aligning with the UN Sustainable Development Goals (SDGs) can strengthen your bottom line while creating meaningful community impact.
Each month explores a different dimension of purpose‑driven business—highlighting real strategies, real results, and real opportunities for growth.
This month, we welcome Sarah‑Beth for a session on Purpose as Ingenuity: How Different Minds Make Better Businesses.
About one in five people — including your customers, your staff, and possibly you — are neurodivergent, meaning their brains work differently from what most environments are designed for. This includes people with ADHD, autism, dyslexia, and a range of other cognitive profiles that shape how people think, communicate, and experience their surroundings. That gap is costing small businesses more than they realize: in turnover, in missed customers, in daily friction that doesn’t have to exist, and in lost ingenuity.
This session breaks down what neuroinclusion looks like in practice and gives you concrete, tiered actions to make your business work better for more people — and easier to run.
Sarah‑Beth is an ADHD coach whose lived experience with neurodivergence shapes the heart of her practice. She works with organizations building more neuroinclusive workplaces, adults navigating ADHD in work and life, and parents and caregivers seeking tools that actually fit their family dynamics. She’s skilled at listening deeply, reflecting clearly, and asking questions that unlock new insight without pressure or judgment.
With 20 years of experience across tech, government, and coaching, Sarah‑Beth brings both breadth and grounded expertise. She trained as a coach through Concordia University, holds her ACC credential with the International Coaching Federation, and is completing ADHD‑specific certification through MentorCoach and PAAC. Based in Kitchener, Ontario, she is committed to coaching that is inclusive, equity‑centered, and shaped by real‑life neurodivergent experience.
Key takeaways for participants:
- Leverage the strategic advantage of neuroinclusion to enhance your business.
- Design and implement business processes that unlock and enable the ingenuity of every diverse mind on your team.
- Attract and retain loyal customers by proactively meeting their needs and creating new value propositions.
