Presented by Elvira Sakara – Marketing Expert, BrightWave Agency
In a world where marketing evolves every day, Elvira stands at the intersection of strategy, creativity, and technology. With over 15 years in global marketing, she is managing marketing campaigns for the #1 hearing technology company, and brand strategy across 100+ countries.
Her focus is on AI-powered marketing tools, automation, and performance-driven digital systems — from Google and social media platforms to email marketing ecosystems.
Her approach is simple: to show how smart use of AI and data can amplify creativity, simplify processes, and generate measurable business growth.
What You’ll Learn:
- How marketing is shifting and what your business must do now to stay visible and competitive.
- Which content formats and channels actually drive engagement and customers today.
- How AI and automation can save you time, reduce costs, and improve your marketing performance—without needing a technical background.
- How to build simple, effective email and social media systems that work for you 24/7.
- How to position your brand beyond the product—so customers connect emotionally and stay loyal.
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About Elvira
Elvira is passionate about fostering meaningful client relationships, leading projects from concept to execution, and empowering individuals to reach their full potential. With a strong foundation in strategy, coaching, communication, and cross-functional leadership, she thrives at the intersection of creativity, business impact, and human connection.
With over 15 years of experience in global marketing, Elvira currently manages marketing campaigns for the #1 Swiss hearing technology company, shaping brand strategy across 100+ countries. Her expertise spans budget management, social media marketing, brand awareness, and performance-driven digital ecosystems.
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Work(shop) with us Wednesdays: Join us to co-work and learn by taking advantage of our free hot desks at the SDG Idea Factory every Wednesday.
