Presented by Sam Staresincic – Business Management & Placemaking Consultant, Sam Staresincic Consulting
Social media doesn’t have to feel overwhelming, confusing, or like a full-time job. In this hands-on workshop, we’ll break down how to use social media in a way that actually makes sense for your business — without chasing every trend or burning out.
Drawing from over a decade of experience in placemaking, marketing, and supporting hundreds of small businesses, I’ll share real-world examples of what works (and what doesn’t) from projects I’ve worked on.
Together, we’ll cover:
- Why social media matters: building trust and community, not just posting for promotion
- What to share: creating simple content pillars (product, process, people, proof) to guide your posts
- How to share: choosing the right platforms, writing strong captions, and using tools to save time
- Engagement & growth: practical ways to connect with your audience and build loyalty
- Intro to ads & ethics: when to consider paid promotion, plus accessibility and transparency basics
By the end of the session, you’ll leave with:
- A clear idea of what to post and where
- A simple system for staying consistent without burnout
- Actionable steps you can take this week to strengthen your social media presence
This workshop is designed for small business owners and creatives who want to stop spinning their wheels online and start making social media feel manageable, strategic, and even fun.
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About Sam
I’m a placemaker and business strategist helping artists, makers, and communities turn ambitious ideas into reality.
With over 12 years of experience across the public, non-profit, and creative sectors, I’ve led projects ranging from public space activations to strategic business support for creatives at municipalities like the City of Brampton, City of Waterloo and City of Kitchener. I led Kitchener’s redesign of Gaukel Block into a vibrant community space, supported hundreds of small businesses through My Main Street (a $20-million initiative funded by FedDev Ontario), and co-founded KWFamous, producing large-scale events across Waterloo Region. Most recently, I launched Work.Shop, a downtown Kitchener pop-up that showcased and sold work from 75 artists in a single month.
My education includes an MBA and a post-graduate certificate in Event Management. In addition to my consulting practice, I’m also a ceramics artist.
Based in Guelph working across Kitchener-Waterloo, I’ve supported projects across the province and am moving towards working with national and international clients.
Lastly, I’m known for my ability to make things happen—strategically, creatively, and collaboratively. Whether I’m supporting an emerging artist or designing a public space strategy, my work is grounded in the belief that creative people and communities deserve real tools—not just inspiration.
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Work(shop) with us Wednesdays: Join us to co-work and learn by taking advantage of our free hot desks at the SDG Idea Factory every Wednesday.
