This workshop will cover:
1. Introduction to B2B Digital Marketing
Definition and Importance: Explain what B2B digital marketing is and why it’s crucial for SMBs.
Trends and Statistics: Share current trends and relevant statistics to highlight its impact and growth.
2. Understanding Your Audience
Buyer Personas: How to create detailed buyer personas to understand the target audience.
Buyer Journey: Mapping out the buyer’s journey to tailor marketing strategies accordingly.
3. Building a Strong Online Presence
Website Optimization: Importance of a professional, user-friendly, and optimized website.
SEO Fundamentals: Basic SEO practices to improve search engine visibility.
Content Marketing: Creating valuable content to attract and engage potential clients.
4. Analytics and Reporting
Key Metrics: Important metrics to track for measuring success.
Tools: Overview of essential analytics tools (Google Analytics, social media insights, etc.).
5. Lead Generation and Nurturing
Strategies: Effective lead generation tactics for B2B businesses.
Lead Scoring: Methods to prioritize and manage leads.
Nurturing: Techniques for nurturing leads through the sales funnel.
6. Q&A and Interactive Session
Open Discussion: Allow time for questions and interactive discussion to address specific concerns and interests of the audience.
