Presented by Dahlia Pervez – Co‑Founder and Principal Lawyer, Pervez & Pervez Law
Launching and growing a business is exciting but navigating the legal side can be overwhelming. This practical seminar is designed for startups, entrepreneurs, and small business owners who want to protect their brand, stay compliant, and market with confidence.
We’ll break down the key legal essentials you need to know, including:
- Intellectual Property Basics: How to safeguard your logos, content, and creative assets through copyright and trademark protection.
- Advertising & Marketing Rules: Avoiding misleading claims, understanding performance statements, and staying onside with Canadian regulations.
- Anti‑Spam & Digital Compliance: What you must know about email marketing, social campaigns, and consent requirements.
- Social Media & Influencer Marketing: Running contests, working with influencers, and making the right disclosures.
Whether you’re just getting started or scaling your business, this seminar will give you clear, actionable guidance to keep your business protected and your marketing strategy on solid legal ground.
—
About Dahlia
Dahlia Pervez is the Co‑Founder and Principal Lawyer at Pervez & Pervez Law in Cambridge, where she helps startups, entrepreneurs, and small businesses navigate the legal landscape with confidence.
Before launching her own firm, Dahlia worked with some of Canada’s largest and most innovative companies, advising on complex matters involving copyright, trademarks, advertising law, and digital marketing compliance among other areas. Her experience spans protecting cutting‑edge products, structuring major campaigns, and advising on influencer partnerships, contests, and social media strategies.
At Pervez & Pervez Law, Dahlia brings that same high‑level expertise to her community, translating complex legal concepts into clear, actionable advice. She is passionate about empowering business owners to safeguard their brands, stay compliant, and market with integrity in order to build a strong legal foundation for long‑term success.
—
Work(shop) with us Wednesdays: Join us to co-work and learn by taking advantage of our free hot desks at the SDG Idea Factory every Wednesday.
