My Main Street

Local Business Accelerator Program

This program is a data-driven community economic development program focused on revitalizing main streets with a healthy retail mix while generating local economic opportunities. There are six My Main Street Ambassadors servicing areas in the Waterloo Region. Read more to find out if you're in an eligible area!



Summer Company

Applications are now open!

Learning how to run your own student business is one of the best summer jobs you can have. Summer Company is now accepting applications  for 2022! 


Starter Company Plus

Applications for Fall are now open!

The Starter Company Plus (SCP) Program is for business owners operating between 1 to 3 years (market ready and ready to sell), ready to expand (hiring employees, contractors, or getting a location), or buying a business in Waterloo Region.


Digital Service Squad 

Book your one-on-one appointment today!

It's time to locate your business online! The Digital Service Squad will assist you with FREE digital transformation consulting and support. Let us help you access the knowledge and guidance you need to complete your digital transformation. Whether that is having a stronger online presence, selling online, or improving your social media strategies.