DIGITAL MAIN STREET



Helping main street thrive in a digital world.




Digital Main Street


Digital Main Street (DMS) is a program offering a suite of services that helps small, main street businesses achieve digital transformation.

The program is built around an online learning platform, structured training programs and a Digital Service Squad, a team of highly trained recent graduates who help main street businesses grow and manage their business through the adoption of digital tools and technology.



Digital Service Squad


The Digital Main Street Squad is a team of trained professionals with strong Technology and Digital Marketing skills and experiences.

Through the Digital Main Street Squad businesses receive targeted support to get started, grow their digital presence, and grow their business.



The Waterloo Region Small Business Centre is re-launching its Digital Main Street Service Squad to help small businesses reopen and recover from the impacts of COVID-19. Our experienced team has helped retail, personal services, restaurants, not-for-profit, and creative/culture organizations with everything from Google my business and social media, to launching websites and eCommerce shops. 

Always providing individualized one-on-one support to improve a small business's digital presence online. This includes:


  • Websites
  • eCommerce shops
  • Google my Business
  • Social Media 
  • Online training
  • Tools to improve customer engagement

These services are FREE to business in Waterloo Region.


Let us help you access the knowledge and skills you need to complete your digital transformation. Whether that is having a stronger online presence, selling online, or improving your social media tactics.  


Who Can Access the Program

The purpose of this program is to focus on small independent businesses that currently do not have the resources to build an online store. The criteria being used is as follows:


  • Have fewer than 10 employees or fewer than 25 employees if they are a cafĂ©, restaurant or bar
  • Not be a corporate chain or franchise

NOTE - Businesses can be based on main street, in industrial areas or home-based, and must be a registered business.


Follow the three simple steps below to get started.

Step 1.


Describe what you need.

Fill out the DMS intake form. Tell us about your business.


Step 2.


Interview set up with a DMS Expert.

We gain an understanding of your needs to help you reopen and recover. 

Step 3.


Let's digitize your business.

We meet to discuss the project and timeline to get started on your digital transformation.